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in touch with the average man as with the art of telephony. He will know the gossip of the street, the demands of the labor unions, and the policies of governors and presidents. The psychology of the Western farmer will concern him, and the tone of the daily press, and the methods of department stores. It will be his aim to know the subtle chemistry of public opinion, and to adapt the telephone service to the shifting moods and necessities of the times. HE WILL FIT TELEPHONY LIKE A GARMENT AROUND THE HABITS OF THE PEOPLE. Also, now that the telephone business has become strong, its next anxiety must be to develop the virtues, and not the defects, of strength. Its motto must be "Ich dien"--I serve; and it will be the work of the future statesmen of the telephone to illustrate this motto in all its practical variations. They will cater and explain, and explain and cater. They will educate and educate, until they have created an expert public. They will teach by pictures and lectures and exhibitions. They will have charts and diagrams hung in the telephone booths, so that the person who is waiting for a call may learn a little and pass the time more pleasantly. They will, in a word, attend to those innumerable trifles that make the perfection of public service. Already the Bell System has gone far in this direction by organizing what might fairly be called a foresight department. Here is where the fortune-tellers of the business sit. When new lines or exchanges are to be built, these men study the situation with an eye to the future. They prepare a "fundamental plan," outlining what may reasonably be expected to happen in fifteen or twenty years. Invariably they are optimists. They make provision for growth, but none at all for shrinkage. By their advice, there is now twenty-five million dollars' worth of reserve plant